PENGARUH PEMASARAN DAN KUALITAS PELAYANAN KOPERASI TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI KOPERASI ARTHA AGUNG BANDAR

Customer loyalty has a very important role in company. Loyalty is the result of establishing both short-term and long-term relationships with customers. Trust for companies to build customers because cannot real without trust. This study aims determine effect marketing service quality cooperatives on customer trust as an intervening variable Koperasi Artha Agung Bandar. The sampling technique used purposive sampling, many 90 respondents. uses quantitative description method. For data collection using questionnaire. T-test results show that significant positive insignificant negative loyalty. Marketing By path analysis, able mediate loyalty, but not From research conducted, it concluded no Bandar, while